This campaign was created as part of Telenor's 'Digital Security' initiative, aimed at increasing awareness for digitial security. We created an awareness campaign that touches on the dangers of algorithms. In the video, algorithms are visualized through the metaphor of a sticky, adhesive material that clings to the human body. This material vividly demonstrates the pervasive nature of algorithms and the difficulty in escaping their influence within today's digital world. Much like the sticky substance that adheres persistently, algorithms too have a lasting impact on our digital experiences, influencing the content we see, the decisions made by machines, and ultimately shaping our online world. This campaign serves as a reminder of the pervasive influence of algorithms in our lives, prompting us to be conscious of their impact and encouraging thoughtful consideration of our beliefs.
Project made in collaboration with Emilie Høyer Danielsen and Elisabeth Dithmer
Project made in collaboration with Emilie Høyer Danielsen and Elisabeth Dithmer
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